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How To Turn Mobile Browsers Into Mobile Buyers This Holiday Season
Last year, Cyber Monday was the single biggest online shopping day ever, with e-commerce growth overtaking brick-and-mortar sales growth. Yet, according to IBM’s 2013 Cyber Monday Report, mobile only...
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Jamie Hill, CEO & Founder of adMarketplace, Shares His 2015 Predictions: It’s...
2014 marked the year that mobile usage surpassed desktop. Accordingly, 2014 also marked the year that mobile search surpassed desktop search. Search is becoming increasingly fragmented, and Google...
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AdTheorent Launches Mobile Web & App Anti-Fraud Infrastructure
AdTheorent, Inc. announced the completion and implementation of its comprehensive anti-fraud infrastructure, enabling the company to deliver the first truly clean mobile supply for advertisers. Tapping...
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PushSpring Q&A: No Question Mobile Apps Reach Deeper
PushSpring, an independent app-based mobile audience data platform, in recent days amassed its 100th millionth mobile device ID, a record high for the two-year-old company. They also recently raised...
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Progressive Web Apps: The Future of Mobile
The AppInstitute Offers a A Beginner’s Guide to Progressive Web Apps And…an infographic to sum it all up! Technology is ever-changing and the way that businesses can market themselves evolves with it....
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Mobile App Marketing: Re-engagement vs. Retention
As mobile devices become more ubiquitous in modern society, it only makes sense that app usage is also on the rise. By some estimates, mobile users in the U.S. spend more than 2 hours and 15 minutes in...
View ArticleMarketing Road Map for Your App
Conceptualizing and developing a good mobile application is the basis for successfully marketing it to the target market. However, since the app will compete against millions of competitors in the...
View ArticleIn-App Advertising Poised For Growth, Driven by Strong Demand by Brands, New...
Citing better targeting capabilities, stronger user engagement, high ROI and reliability, 77% of brands instruct their media agencies to purchase in-app inventory Fyber, a leading technology company...
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What Marketers Need to Know About China’s In-App Ad Landscape
By Ragnar Kruse, Chief Executive Officer and Co-Founder at Smaato China is on course to become the world’s biggest economy by 2030, and as of today, it’s already the world’s largest app market....
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Choosing a Database for Your Mobile App: Everything You Need to Know
By Ivan Serrano As the heart of most mobile apps, databases are a critical component to the success of an application. Although there are a multitude of different databases to choose from, they all...
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