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Is Content Marketing the Future? Lessons for the Digital Engagement Path
With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After...
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Industry Leaders Offer Predictions for 2013 (Part 5)
1 2 3 4 5 6 7 8 9 10 James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing...
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Analyzing the 2012 App Store Freeze
Well that didn’t last very long! A careful review of ranking data compiled by Fiksu indicates that the much-anticipated App Store freeze, during which app rankings in the US App Store don’t move,...
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Game-Changing Gadgets: The Relationship Between Devices and Marketing
In recent years, the introduction of innovative mobile tech toys has forced many in the interactive ad industry to regroup, rethink and retool. To coincide with CES 2013, we asked some experts for...
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Technology Drives Super Bowl XLVII Advertising Trends
Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a...
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Infographic: Tracing the Path To Purchase
Keith Scandone, CEO and partner of web development company O3 World, and his team have identified a new trend that they are calling “Triple Screening” — the idea that consumers today use their...
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Infographic: How Google Makes Money from Mobile
WordStream’s founder and mobile marketing expert, Larry Kim, has published this infographic that breaks down Google’s mobile products. “As you can see, Google’s Mobile Product Strategy consists of key...
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6 Secrets of Successful Geofence Campaigns
Your customers all have mobile devices. Most walk around with Androids and iPhones. You have built your killer application, but your customers do not download it, and when they do, they do not use it....
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Google: Purging of Ad-Blocking Apps from Google Play Follows Existing Policy
Google apparently has become more aggressive in enforcing its Android app policy standards, as the Twitterverse lit up yesterday with reports that ad-blocking apps were being purged from Google Play....
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Today’s Burning Question: Is the Industry Overrun with Botnets?
ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying...
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Mobile, Media & Mixers: AdTech SF 2013 Sneak Peek
ADOTAS – As the advertising elite makes plans to head to San Francisco this week for ad:tech San Francisco, preparations have already been in the works over the last six months to ensure the event will...
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Using Traditional Marketing Techniques to Get Noticed in the App Marketplace
ADOTAS –With the proliferation of hundreds of thousands of apps in the marketplace, the most important challenge facing developers is getting their app noticed. As the Apple App Store and Google Play...
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BII REPORT: Here’s Why The ‘Second Screen’ Industry Is Set To Explode
Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile apps and sites that...
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AFAIK: SDL, EachScape, GinzaMetrics, LSN Mobile
ADOTAS – Here’s what’s moved across our newswire this morning: SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems...
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5 Ways to Make Mobile Apps Work for Marketing
ADOTAS — There’s no longer any debate about the importance of mobile marketing, but when it comes to mobile apps, many companies still struggle with why and how to commit to the effort. Like the early...
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Blogshare: What’s Making Kids Kik Mainstream Social Networks to the Curb
ADOTAS (via medium.com) – ”What is Facebook to most people over the age of 25? It’s a never-ending class reunion mixed with an eternal late-night dorm room gossip session mixed with a nightly...
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Tablets: The Next Big Digital Frontier
ADOTAS — Tablets are big business. According to Forrester, 375 million tablets will be sold worldwide in 2016 and 760 million will be in use overall, which is over 10 percent of the world population....
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The Top 5 Most Awesome Social Apps
ADOTAS — The Inside Social Apps conference kicks off later this week in San Francisco, and we think it’s the perfect opportunity to showcase some of the coolest (and some unknown) social apps out...
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Infographic: Breaking Into the App Store Top 10
ADOTAS – Mobile app marketing platform Trademob put together this infographic that outlines the estimated cost of achieving a top 10 rank in the App Store. Specifically, the graphic illustrates the...
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How to Build an App That Keeps Users Coming Back
ADOTAS – GigaOm recently reported that over 50 billion apps have been downloaded from the Apple App Store; however, research has shown that 25% of those apps are only used once. Not only is that bad...
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